Our privacy policy explains what happens to any personal data that you provide to us or that we collect from you whilst you visit our site. This policy will be updated from time to time so please check regularly to keep yourself updated. We are committed to preserving the privacy of our visitors hence any information provided will be regulated in accordance with the GDPR. We will not disclose any of your personal information to any other party without your consent. We will only use these information for the purposes of transactions made through our website and for the prevention of fraud.
We may collect and process the following data, Information that you provide when you make a purchase or when you register for our newsletters. Information that you are likely to provide upon communicating with us.
We may use cookies if necessary to offer us information about your computer in order to assist us in improving our website. We may also gather information about your general internet use by using cookies. These cookies will not identify any personal details.

Information collected from you may be used to provide and improve our services to you. In addition to this we may use these information to communicate any changes to our website such as the introduction of new products and services or to inform you about products we feel may be beneficial to you (this however will be done with your consent). We however will not disclose any of your personal information to any other party other than in accordance with this Privacy Policy and/or in circumstances where we are legally required by law to do so or for the prevention/reduction of fraud.

We rely on the following legal basis, under data protection law, to process your personal data:

• Because the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (e.g. where you have made a purchase with us, we use your personal data to process the payment and fulfil your order).
• Because we have obtained your consent (e.g. where you contact us with a query, where you add optional information to your account profile, or if you consent to receive marketing from us).
• Because it is in our legitimate interests as an e-commerce provider to maintain and promote our services. We are always seeking to understand more about our customers in order to offer the best products and customer experience. We use information about you to tailor your view of the Site, to make it more interesting and relevant in respect of the products and offers on view.

Our Site may allow you the option of adding additional information to your account profile, such as information about your body type, skin type, hair type, hair condition, training regime, performance goals, height and weight. We treat this information with particular sensitivity, as we understand it can reveal information about your health or ethnicity, for example. You do not have to provide this information to us, and can delete it or update it at any time.

Storage and Retention

We use service providers based around the world. Consequently, your personal data may be processed in countries outside of Europe, including in countries where you may have fewer legal rights in respect of your data than you do under local law. If we transfer personal data outside the European Economic Area we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate safeguards, in particular the EU’s standard contractual clauses. Please contact us if you would like more information about these safeguards.

We will keep your personal data for as long as we need it for the purposes set out above, and so this period will vary depending on your interactions with us. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint about a product) for as long as is necessary to protect us from a legal claim. Where we no longer have a need to keep your information, we will delete it. Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

Security

This Site ensures that data is encrypted when leaving the Site. This process involves the converting of information or data into a code to prevent unauthorised access. This Site follows this process and employs secure methods to ensure the protection of all credit and debit card transactions. Encryption methods such as SSL are utilised to protect customer data when in transit to and from this Site over a secure communications channel.